Oftentimes when I tell folks about The Shape Campaign, their mind instantly relates it to something surrounding body positivity or body image. While celebrating body diversity is a component of what The Shape Campaign represents, it encompasses a meaning that goes beyond beauty that is only skin deep. SHAPE is an acronym (Simply, Human, Advocating, Positivity, Everywhere), which involves not only celebrating the inclusivity of outer beauty, but inner beauty, too! I believe that having a mindset that is in good shape is the foundation for a healthy self-image and esteem.

 I have seen too many cases where people (men and women) constantly put themselves down with poor self-talk and perception. It deeply affects me in a way where I feel their pain. It’s like, circumstances and the way we’re brought up do not always afford us the right footing to be able to pull ourselves up when we face setbacks, encounter adversity, or even feel inadequate. Then it spreads like wildfire, you put yourself down or say you’re not this or you’re too that… and then it’s all downhill from there. What’s even worse is that when a mother has a child who may overhear them say these things to themselves, the child is soaking up the same negative thought patterns. See what I mean? I truly believe that representation is essential, think about it, when you see someone that you have some sort of common ground or similarity with, whether it is a certain hairline pattern, or maybe a facial feature that isn’t necessarily always celebrated, or perhaps it has nothing to do with a physical attribute. Perhaps, there’s an individual who shares the same interest in a hobby that you thought was misunderstood by your family or friend group or even a personality type. You may have grown up in a family who were all very outgoing and social butterflies, but you may be shy and reserved and have to warm up to strangers a bit first. Either way, the point I am making is that there's nothing inherently wrong with being on any side of those spectrums. Just think about how relieved you may feel to see an example of yourself being represented on TV, in a movie, in music, in advertisements, but not in a stereotypical way that marginalizes folks, but in a way that implies that having differences is something to celebrate and not hide. 

With The Shape Campaign, that is exactly what we’re doing for women everywhere. My goal is for women to see and think of themselves in a way that empowers and inspires them to show up for themselves in the best way possible. Don’t get it twisted though, I am not saying that outer beauty isn’t important, I am however saying that it is important that women feel good about themselves just for them, without external validation. I mean words of affirmation are always great to hear from others, but I want women to start within first. -Quez 🤍

MEET THE WOMEN

"Exquisite" is an adjective that barely does justice to the immense power and beauty that Terra Koger embodies. Hailing from the vibrant city of Winston-Salem, North Carolina, Terra not only holds the title of Miss Exquisite Full-Figured North Carolina 2023, but she also exudes an all-encompassing charm that captivates everyone around her. Following the loss of her father, Terra found her calling and embraced her destiny. Her unwavering perseverance, unshakeable faith in God, and the unwavering love of her family and son have empowered her to triumph over every adversity, making her resilience grow stronger with each passing day.

Chaina Smith from Selma, Alabama is a woman of remarkable determination, boundless curiosity, and captivating beauty. Her unique blend of charisma, charm, and intellect makes her truly exceptional. With a background in managing railroad operations, Chaina is now embarking on a new journey with The Shape Campaign, gracefully trading in her work boots for stilettos. Her unwavering love for her 7-year-old son, Seth, fuels her relentless determination to overcome any obstacle or heartbreak that comes her way.

The butterfly, with its delicate wings and vibrant colors, serves as a powerful symbol of transformation, renewal, and a fresh start. Marla Johnson, a woman of grace and elegance, exudes a confidence and warmth that can light up even the most shadowed spaces. Hailing from the picturesque town of Roxboro, North Carolina, Marla's journey began as a curious and intelligent young girl, evolving into a captivating and awe-inspiring woman. Her magnetic charisma and genuine charm embody the essence of genuine beauty, emanating from her very core outwards.

Some innately know they are brilliant, and some at times underestimate their brilliance. Shonoda McMillian exudes an unmistakable brilliance from within, captivating all who come into her orbit. Traversing from Lucama, North Carolina, Shonoda possesses an inherent, intellectual beauty that seamlessly complements her striking presence. As a seasoned educator, there are simply no bounds to her potential and influence. Shonoda's unwavering tenacity and genuine authenticity make her relatable to women everywhere.

Anna DeMars, lovingly known as "Sassafras," skillfully combines wit and charm, rightfully earning her nickname. Born in Chazy, New York, she has developed a tough exterior that allows her to feel liberated in embracing her true self. Despite overcoming a challenging childhood that exposed her to life's harsh realities and the "ugly" side of humanity, Anna has never allowed her obstacles to deter her from pursuing her dream of modeling and acting.

Some say "better late than never," but I firmly believe that everything happens just when it's supposed to. For Tiffiny Thornton of Oxford, North Carolina, this is certainly the case. This beautiful queen fearlessly took on the challenge of modeling in her very first photoshoot ever! Tiffiny exemplifies that it's never too late to pursue your dreams. However, her journey to the radiance you see in her did not come without dark moments and tears. Tiffiny's resiliency, mirroring that of her ancestors, is a true example that even after losing not one, but two loves of her life, you can still harness the power to rise above any obstacle with strength and faith in God.

Faith is a grounding force that is often tested but serves as a true indicator of unshakeable belief. Tiffany Longs of Queens, New York exemplifies this truth. She relies on her faith in God to navigate through challenges and successes. What sets Tiffany apart is her personable nature with an eclectic twist. This confident and vibrant woman describes her personality as "larger than life", and it truly is! Despite facing adversity, Tiffany remains dedicated to her love for God and her mission to empower women.